(Left to Right) Ashley Robinson (VP), Hudson Piehl (COO), Moises Diaz (Data Scientist) and Mat Focht (CEO) at Acutely headquarters in Chicago
During a recent trip to Chicago, TechStart data Scientist Moises Diaz visited the Acutely offices to discuss a collaboration on a project that would help clients predict best locations for their expanding chains. As Acutely’s official partner for nearshore development, TechStart provides on-demand and highly skilled development and data science resources to companies like Acutely to assist in acheiving their business goals.
Acutely, based out of Chicago, is a data-science company using raw customer data from their clients to provide actionable insights into potential improvements and changes that will help their clients’ businesses continue to grow and succeed. From their website: “Acutely combines industry experience with result-focused data science to produce real-world business answers.” They have helped many clients in the food and entertainment industry to find the right new technologies and strategies to reach new markets and improve the flow of their clients’ businesses.
TechStart and Acutely Collaboration
TechStart and Acutely have teamed up to improve upon models and programs to help their clients’ businesses grow, with Moises leading the charge from the TechStart side. One specific model that Moises and the Acutely team are working to build upon and improve is a program that uses several predicted factors to assist clients that are interested in opening new locations find optimal areas for expansion. “If you are a business that wants to open a new venue, and you want to have more information about how many people will go to your venue, or how much revenue your business could potentially have there, the model uses geographic and psychographic information to predict those numbers,” says Moises Diaz, the TechStart data scientist working on the project. This and other technologies that Moises and Acutely are working on will help restaurants and other businesses continue to grow.
During his time working with Acutely, Moises realized that most of the data was being processed on local servers. This wasn’t the most efficient way to perform that task, but Moises and the team came up with a clever idea. “I came up with the idea of migrating this infrastructure to the cloud,” Moises tells us. As a result of this migration, they were able to cut computing time from 2-3 days to only a few hours.
For Moises, the trip wasn’t all work. His trip to Acutely in Chicago was his first time in the United States. He enjoyed checking out the Chicago River, and was very impressed with Chicago’s public transportation system. He even got a chance to head to historic Wrigley Field to watch the Cubs beat the Rockies!
Moises (right) with CTO Fran Moya at Wrigley Field